E-Commerce Platform · 2021 · Live
HappyBeauty
HappyBeauty is a cross-border beauty e-commerce platform serving multiple regions from one codebase, with currency handling, international shipping, review signals, and loyalty mechanics baked in.
CASE STUDY
- 01
CHALLENGE
Cross-border beauty commerce needed international shipping, multi-currency support, and a checkout customers in different regions could actually trust.
- 02
SYSTEM DECISION
Next.js + Laravel + PostgreSQL behind Docker. Currency and shipping rules modeled per market, product reviews for trust signals, and a loyalty program wired into repeat-purchase mechanics.
- 03
OUTCOME
Storefront serves multiple regions from one codebase.
Repeat buyers convert through the loyalty flow instead of one-off transactions, and operators manage fulfillment per market without forking the app.
FEATURES
- 01Virtual makeup try-on experience
- 02Seller platform for third-party merchants
- 03Product reviews and ratings
- 04Loyalty program with repeat-purchase mechanics
STACK
- Next.js
- Laravel
- PostgreSQL
- Docker