E-Commerce Platform · 2022 · Live
SmartApes
Smart Apes is an educational commerce platform for children. It sells physical products, online courses, tutoring sessions, and digital goods in one storefront, turning a mixed-type catalog into a single shopping experience for parents.

CASE STUDY
- 01
CHALLENGE
Smart Apes sells across four surfaces at once — physical products, digital goods, online courses, and tutoring. The store had to carry all of them without turning into a generic multi-vertical catalog.
- 02
SYSTEM DECISION
Built a commerce stack with a curated catalog model, a checkout flow that accepts mixed-type orders, and Stripe as the payment layer. Inventory, orders, and digital fulfillment share one data model so operations stay on a single pipeline.
- 03
OUTCOME
Parents can mix a physical kit, a course seat, and a digital download in one checkout.
Reporting and fulfillment stayed unified instead of splitting per product type.
FEATURES
- 01Product catalog management across physical, digital, and course types
- 02Shopping cart and checkout with Stripe
- 03Payment gateway integration and order confirmation flow
- 04Order tracking and customer-facing history
STACK
- React
- TypeScript
- PostgreSQL
- Stripe